Hoian Now

Metiseko, big, beautiful and glamorous, is Hoi An’s answer to high-class chic. Selling clothing for men and women, accessories and homeware, it combines Vietnamese ideas with Parisian elegance. Inside, the visual artistry of the décor is enough to bring design lovers to their knees. I enjoy coming here simply to ogle.

But it’s all about ‘the story’ you will be told proudly by one of the many shop assistants when you venture in. ‘Founded by French designers in 2011, the products are made from carefully selected natural raw materials such as organic cotton and natural silks. Each print is an original and tells a different story of Vietnam.’

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