Journey behind the scenes of the photoshoot for VERTICALE HANOI and discover all the careful details we considered to create stunning photos that reflect the paradoxical vibe of the new collection.

THE LOCATION

VERTICALE HANOI was inspired by the subtle, bewitching charm of Vietnam’s capital city, which sits on the banks of the mighty Red River. The collection infuses the contradicting idiosyncrasies that define the “the city between rivers”: old yet modern, elegant yet noisy, alluring yet hectic. 

As such, the only appropriate location for the photoshoot was Hanoi itself. Iconic attractions, like Long Bien Bridge, Van Mieu Temple and Hoan Kiem Lake, as well as lesser known locales, such as morning aerobics at Pho Co Hanoi, Quang Ba Flower Market, and Tran Quoc Pagoda at Ho Tay, were chosen to set the scene.

THE CONCEPT

Metiseko's newest mulberry silk collection takes you on a captivating journey above the heart of Hanoi, taking flight over the scenery that characterizes Vietnam's capital city. As such, VERTICALE HANOI and its photoshoot are filled with paradoxes that mirror the metropolis: heritage and modernity, serenity and hecticness, everyday life and high fashion. 

Similar to the styles of photographers Bharat Sikka and Wing Shya, the focus of the shoot was on the overall mood and emotion within intimate, layered and busy frames. The background was essential, as it gives texture and contrast to the apparel in the foreground, and the effect is an appealing clash of luxurious fashion in the midst of day-to-day city life.

THE PHOTOGRAPHER

A prominent name in the Vietnamese photography community, Tung Salie has worked with major newspapers and magazines and is most known for his “Journey to the West” photo series which captured simple moments of European daily life. Tung has since veered towards fashion photography, becoming an expert at portraying style stories that breathe life into each frame. The VERTICALE HANOI photoshoot was his first collaboration with Metiseko.

THE MODELS

Because of the collection’s eclecticism, we chose a diverse range of models for the photoshoot campaign, from more “traditional” feminine and masculine faces to non-conformist, androgenic ones and from highly confident personalities to more reserved ones. The dissimilarity in models made for a very interesting shooting experience.

Learn more about the VERTICALE HANOI models through their social media:

TRANG BUI

https://www.instagram.com/_trang.bui_/

YEN HOANG

https://www.instagram.com/hoagg.yen/

MINH PHUONG

https://www.instagram.com/minhphongng/

THE BLOOPERS

Photoshoots rarely go smoothly, and the shoot for VERTICALE HANOI had its own trials and tribulations. This is how we creatively dealt with the hurdles that came our way, captured by @pookiecookie_studio

THE STEAMER GATE

THE HANGER WORKOUT

THE EMERGENCY TRANSPORT

THE ALTERNATIVE RACK

THE FINISHING TOUCH